STRATEGIC THINKING.
CREATIVE IMPACT.
As a Senior Art Director / Art Supervisor I TELL STORIES. I use metaphors, and visual hierarchies of color, type, and imagery. These visual hierarchies add context, texture, and depth. But when a strategy is interwoven into the creative— I SELL THE STORY.
PROFESSIONAL SUMMARY
A concept-driven, smart-thinking, highly-experienced creative leader. I specialize in high-impact ideas for my clients, forging strategy, words, and images into fast, simple stories that sell.
Seeking a dynamic and innovative team environment that actively integrates the art of STRATEGIC THINKING and CREATIVE IMPACT.
WORK HISTORY
ART SUPERVISOR, Boundless Life
Remote, Nov. 2021 – Oct 2023
Strategically concepted and designed integrated advertising campaigns for successful product launches, encompassing dynamic print and digital sales aids, responsive websites, and comprehensive brand style guides
Employed brand storytelling and data visualization for clear and impactful communication
SENIOR DESIGNER, TRIPP LITE
Chicago, IL, Dec. 2019 – Nov.21
Innovatively designed engagement-increasing marketing materials for print, website content, banner ads, and dynamic PowerPoints
Collaborated with cross-functional teams to deliver compelling content
FREELANCE ART DIRECTOR
Chicago, IL, Aug. 2017 –Dec 2019
Concepted and designed marketing materials for a diverse range of clients, including print, banner ads, and website content. Demonstrated adaptability to the client’s needs
SENIOR ART DIRECTOR, PUROHIT NAVIGATION
Chicago, IL, Sept. 2015 –July 2017
Successfully launched 3 products, managing integrated print and digital campaigns from concept to execution
Concepted and designed comprehensive marketing materials, spanning print and digital sales aids, direct mail, responsive websites, email campaigns, banner ads, landing pages, and comprehensive brand style guides
SENIOR ART DIRECTOR, FINGERPAINT
Saratoga Springs, NY, March 2013 - June 2015
Innovatively designed and art directed 2 product launches, overseeing the creation of core marketing assets, including print sales aids, print collateral, digital aids, email campaigns, responsive websites, landing pages, and logos.
-The first launch sold over $2.4 million in product in the first 6 months, exceeding goalsLed 2 product rebrandings and executed creative overhauls with innovative design
Designed and led a team for 2 tradeshow booth experiences optimized for interactivity
Fostered a dynamic team environment, promoting creative problem-solving and innovation
SENIOR ART DIRECTOR, ABELSON TAYLOR
Chicago, IL, March 1997 - Sept 2012
Directed design development for 3 brands, each with over 1 billion dollars in sales
Concepted and designed 3 product launches and 7 product rebrands
Led teams in creating cutting-edge, sales-driven campaigns, spanning print, dimensional mail, direct mail, websites, multimedia, tradeshow attractions, and emerging technologies
CREATIVE SKILLS
Creative Conceptualization
Concept Development
Brand Strategy
Integrated Marketing
Creative Collaboration
Data Visualization
Art Direction
Graphic Design
Product Launch
Creative Mentor
Team Leadership
Typography
Adobe Creative Cloud: InDesign, Illustrator, Photoshop
Sketch
AWARDS & HONORS
IN AWE SILVER AWARD - Endovascular Forum Website
RXCLUB GOLD AWARD - Cenestin Flash Website
9 RXCLUB AWARDS OF EXCELLENCE - Mixed Campaigns
DAVEY Fingerpaint advertorial
EDUCATION
BACHELOR OF FINE ARTS, University of Northern Iowa, Cedar Falls, IA
CONTACT
Jared Hertzke
1-847-826-0242
jared@hertzkefamily.com
linkedin.com/in/jaredhertzke