IN THEIR SHOES

Be immersed in a groundbreaking pre-launch disease state awareness campaign—a heartfelt endeavor designed to reignite empathy and understanding among doctors, urging them to step into the shoes of their patients grappling with the challenges of seizure control.

Picture this: a booth transformed into a center of empathy, where shoes symbolize the journey of seizure patients await. Each pair, meticulously placed alongside an iPad, unveils the poignant biography of a patient, inviting doctors to delve deep into their world.

But that's not all. As doctors interact with the iPads, they're transported into the realm of patient struggles through immersive games that simulate the anxiety and frustrations inherent in managing the disease and its treatments. It's a visceral experience that leaves an indelible mark, fostering a profound connection between doctors and patients.

This innovative approach isn't just about raising awareness—it's a beacon of hope, signaling the imminent arrival of a new drug poised to revolutionize seizure control. By bridging the gap between empathy and medical innovation, this campaign paves the way for a future where patients' voices are heard, understood, and empowered.

Get ready to walk in their shoes, feel their struggles, and embrace the promise of a brighter tomorrow. With each step forward, we're not just raising awareness—we're changing lives.

Projects shown

-Fly-through video of booth design
-In-booth video to increase traffic
-Landing page for a direct mail campaign